Friday, November 7, 2014

Nissan-Mercedes Partnership to Benefit México

In 2010 automakers Daimler AG‘s Mercedes-Benz and Nissan Motor seem to have formed the ideal partnership, with the German company offering advanced automotive technologies, while its Japanese counterpart offers problem-free production facilities. Now with the demand for luxury cars rising Daimler partnership with Nissan has extended to jointly build compact luxury models in México.
Both Daimler and the Renault-Nissan Alliance will together invest around $1.4 billion in México. With increasing disposable incomes and a rising proportion of the population upgrading to entry-level premium vehicles from their large non-luxury sedans, México sales for Mercedes-Benz could rise. However, the biggest advantage for Mercedes-Benz with respect to its México plans would be the cost-cutting benefits derived from local production in the low-cost country.
Armando Avila, vice president of manufacturing for Nissan Mexicana, told reporters on Wednesday that by the end of March or early April next year construction of a new plant will begin for the production of the Infiniti and a year later the production, for the first time in México, Mercedes-Benz vehicles.
Armando Avila said he expects the new plant to produce 300,000 vehicles a year, some for Infiniti and other for Mercedes. Avila stated that the plant will have two production lines, one for Infiniti and the other for Mercedes-Benz.
He said that during the first quarter of 2017 production of the Infiniti will begin, while the production of the Mercedes-Benz to start a year later.
(from Milenio)

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