As of July 15 México began restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity.
Such ads will be banned from all television programming between 2:30 pm and 7:30 pm on weekdays and between 7:30 am and 7:30 pm on weekends.
Restrictions will also be imposed on similar ads shown at theaters.
Mikel Arriola, head of the Federal Commission for Protection against Health Risks (Cofepris) said this decision will eliminate 40 percent of the commercials for soft drinks, confectionery and chocolates in favor of products which “meet nutritional standards.”
With this advertising ban México is going further than any other country in restricting advertising.
The UK, Norway and the Canadian province of Quebec all have bans on advertising junk food in children’s television. However, this has not stopped the adverts appearing in more popular “family” programming.
Banning junk food at certain times of day means advertisers will not be able to work around the plans.
Mexicans have the highest incidence of diabetes among the 34 member countries of the Organization for Economic Cooperation and Development (OECD). They are also the world’s heaviest consumers of sugary drinks, at 163 liters per year.
(from BBC News)
No comments:
Post a Comment