04/28/2015
Kevin O'Brien, Digital Editor at Sun Times Network
The public in Mexico won’t have to worry about dropped almost $100 to watch the Fight of the Century between Floyd Mayweather and Manny Pacquiao.
Because it will be aired by two TV stations, Televisa and Azteca, completely free of charge.
From CBS Sports:
Because it will be aired by two TV stations, Televisa and Azteca, completely free of charge.
From CBS Sports:
“Televisa and Azteca must be recognized for their great commitment, for bringing to Mexico this bout for free,” the World Boxing Council told TMZ. “This has never, ever happened in any country of the world.”
Of course, Mexico is heavily invested in the fight. The Mexican Tourism Board is sponsoring the fight and the official beer of the fight is Tecate, which is based out of Monterrey, Mexico. The two sponsors helped the Fight of the Century bring in a record $13.2 million in sponsorship money.
And, even though an entire country won’t have to purchase pay-per-view to see the fight, the sales generated via PPV should smash yet another record.
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