Selling Your Condo

 

 

 

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In some ways, selling your condo is similar to selling any other piece of real estate. Of course, because a condo isn’t exactly the same as a freestanding house, you should focus your attention on the ways they differ and the lifestyle it offers potential buyers. Taking a few minutes to rethink why you bought a condo in the first place can help you frame your sales pitch as you host open houses.

Selling Your Condo as Convenience

Think back to the reasons why you purchased this particular condo instead of any other nearby home for sale. Even if you can only see the things you dislike about it, remember that selling your condo means painting it in the most attractive light. Ask yourself:

• Does living here save me time on my daily commute?
• Does this location offer access to entertainment and nightlife?
• Has living in this condo saved me money I wouldn’t save at another location?
• What stores and services are nearby that could appeal to potential buyers?

Selling Your Condo as Luxury

A major benefit to condo buyers in most areas are all the amenities they offer residents. Yes, having a fitness area in the building is convenient, as is not maintaining a lawn, but take your assessment of the amenities to a higher level. Convenience basics are available even at some low-quality apartments, so you must look for the upscale experience residents get if selling your condo is a priority.

Think about everything you get for the price you paid for the condo and association dues. Exclusive swimming pools, a doorman, concierge service, controlled access garages and perhaps even dry cleaning pickup and delivery may be features your condominium provides residents. Maybe your building screens all new applicants to ensure the new neighbor won’t be one involved in illegal or risky activities that could lower everyone’s real estate value.

Selling Your Condo as a Way of Life

Once you’ve evaluated all the convenience and luxury elements your condo provides, try to fit the pieces together to paint a picture of life at the condo. Selling your condo can’t be about simply talking about paint and carpet updates. Rather, your goal is to present the lifestyle potential buyers will lead if you accept their offer. Instead of focusing on the money you save by living near public transportation, mention it, then talk about the health benefits of getting to walk to the next building to do your shopping or how relaxing it is not to deal with a lengthy commute anymore.

A key aspect of selling your condo is reminding potential buyers that other houses, apartments or condos may offer similar features or amenities, but only this condo will transform their daily routine to the way of life they crave.