THE NEWS
Even though Mexico has a rich culture and a vast and diverse culinary tradition, only 3 percent of foreign tourists come to the country with the objective of learning more about this the nation’s cultural and culinary heritage, hotel entrepreneur Rafael García González said Thursday.
During acrimony in which García González announced that he would be putting his hat in the ring for president of Mexican Association of Hotels and Motels (AMHM), he said that there is a need for a more aggressive campaign to instill among visitors a desire to learn about Mexican culture.
He pointed out that Mexico ranks sixth worldwide in the number of World Heritage Sites and that Mexican cuisine has been recognized by UNESCO as an intangible cultural heritage of all humanity.
Mexico has the most important hotel infrastructure in Latin America.
According to García González, the size and value of Mexican hotels puts it in an excellent position to compete for the global cultural tourism market.
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