City Prepares for Pacifico Triathlon

by Murry Page

17 Jul 14  

mazmessenger.com

 

The start and finish line are located on the Malecón opposite the Monument to the Fisherman.

Beginning tomorrow morning streets will be closed in anticipation of the 14^th Pacifico Triathlon to be held on July 18 and 19.

The competition includes (i) swimming in the sea in front of the transition area located on the Malecón opposite to the Monument to the Fisherman (Del Mar Avenue, Beach North), (ii) bicycling on Avenida Del Mar and a portion of Camaron Sabalo (towards the Golden Zone), and (iii) racing on Avenida Del Mar toward the Marine School (old Mazatlán Malecón).

Aarón Aguilar Iñiguez, Commander of the Municipal Transit Police, said beginning yesterday the equipment needed for the construction of the pavilion was delivered to the area just north of the Monument to the Fisherman.

He added that beginning Friday Avenida Del Mar would be closed to traffic from Avenida Gutiérrez Nájera on the south to Avenida Rafael Buelna on the north beginning around 2:00 pm. Avenida Del Mar is scheduled to reopen at 9:00 pm that evening.

The Commander said, “On Saturday we will begin to clear the Malecón beginning at two in the morning and would close the area in full by four o’clock, five o’clock at the latest because the race starts at 6:30 am. The Malecón will be closed from the Shield to the south to Valentino to the north. Additionally, Insurgentes will be closed to Avenida Reforma and Lions International, all both ways.”

The race is schedule to conclude by 1:00 pm on Saturday so the roads should reopen between 2:30 pm and 3:00 pm.

(from Noroeste)

Carrera de la Bestia Competition Comes to Mazatlán

by Maureen Dietrich

5 Apr 14 

mazmessenger.com

 

With a prize purse of $2,500US to be shared among winners in each category, the Carrera de Bestia competition was announced yesterday by organizer Juan Cruz Martínez at a press conference.

The competition, set for April 12, involves resistance, mental agility and strategy as competitors face obstacles based on military training models for specialized squads spread out over 10 to 12 miles.

The test is composed of 14 obstacles based on fire, ice, mud and water with five undisclosed surprise obstacles to challenge competitors.

To date, 120 competitors have signed up for the endurance test and organizers are expecting that number to increase to 400.

The competition categories are Teams (5 members), Male and Female individual, Teens (15-18 years old), and children (8-14 years old). The inscription cost of 420 pesos includes an official T-shirt and medal.

 (from Sectur Press Release)

A new Dos Equis, with a 50 pct twist

THE NEWS


There’s Dos Equis Ambar, Dos Equis Lager, and now . . . Dos Equis Radler.

Mexico’s No. 2 brewery, Cuauhtémoc Moctezuma, is looking to attract new consumers to the beer-drinking world, and to that end officially launched a new product Wednesday — Dos Equis Radler.

Targeting consumers who aren’t necessarily used to the taste of beer, Dos Equis Radler distinguishes itself by being made up of 50 percent natural lemonade.

Radler, which means cyclist, has long been a popular beer-based mixed beverage in the German-speaking world and much of Eastern Europe. It is, as its name implies, a favorite of cyclists and other athletes, a segment that Cuauhtémoc Moctezuma is going after.

“In fact, it was made famous by cyclists,” Leandro Berrone, the brewery’s vice president of marketing, told the Mexican news agency Notimex in an interview. “They drink it after a race.”

Berrone also made the point that Radler-style beer is “easy to drink,” a trait he described as important for the Mexican market.

“Dos Equis Radler will attract new consumers,” he said.

Many of those new consumers, he said, will be people who normally don’t drink beer. It’s association with sports activity will be a draw, he said, as will be its place within the well-known Dos Equis brand.

Cuauhtémoc Moctezuma CEO Juan Manuel de la Vega acknowledged that the development of Dos Equis Radler has been a challenging task for the company. The required lemonade component is not commonly produced, and has to be imported from Germany.

The German supplier, however, is developing a plant in Colima, and will soon be producing the lemonade in that Mexican state.

According to the company, Dos Equis Radler will be available beginning March 27 wherever Dos Equis beer is sold.

Hubertus von Hohenlohe: Mexico's One-Man Winter Olympic Team or Wes Anderson Movie Character?

thebiglead.com
By Mike Cardillo


Pop quiz: how many athletes will Mexico send to the Winter Olympics in Sochi?

Yep, you guessed it … one.

And that one man is the fantastically named Prince Hubertus of Hohenlohe-Langenburg or simply Hubertus von Hohenlohe, if you’re into the whole brevity thing. If the Internet is to be believed, he also records music under the name Andy Himalaya.

We’re less than two weeks from the Opening Ceremonies. Almost all the headlines leading up to the Sochi Games have been negative such as Russia’s anti-gay policies, the corruption in building the venues and (most concerning) the persistent worries about terrorism. If we’re looking for somebody to rally around, why not a 54-year-old renaissance man who founded the Mexican Ski Federation in the early 1980s and will compete in his sixth Olympiad?

The quick biography: Prince Hubertus’ parents – Prince Alfonso Hohenlohe and Princess Ira Fürstenberg — are German royalty (whatever that entails) but he was born in Mexico in 1959 while his father was in charge of a Volkswagen plant. He later moved to Spain when he was a child and spent most of his life in Austria where he learned to ski. Although he hasn’t spent much of his jet-setting life in Mexico, he can still represent the country of his birth at the Olympics, although it opted against sending him to Turin in 2006.

Over the years, Prince Hubertus has been a musician, photographer and all-around bon vivant. Naturally he spent the 1970s hanging out at Studio 54 with Andy Warhol … as wealthy heirs to the Fiat fortune are wont to do. Reading his biography is probably how Wes Anderson came up with the plot for the upcoming The Grand Budapest Hotel.

Anyways, we should all be so lucky to start a one-man Olympic team on a whim, right? At Sochi he’ll become the second-oldest Olympian in history.

Hubertus admittedly doesn’t spend very much time in Mexico — only a couple weeks here or there at a family home in Cabo San Lucas — but in an interview with Time in 2010 he said he is proud to represent the nation of his birth.

“In life you have a couple of opportunities and openings,” the prince argues. “And one of them was that I was born in Mexico. Sure, I used it to my favor. But not in an abusive way. You try to find that little thing that makes a difference, and take advantage of them. I took advantage of it.”

Don’t worry, in the Prince’s mind his Olympic accomplishments — he placed 38th in the downhill in 1984 — are beneficial to Mexico, too.

“I’ve also created a lot of publicity in European countries for Mexico,” he says. “When people are sitting in their houses in Sweden, thinking how cold it is, they think, ‘Wow, this guy is from Mexico. Maybe I should go to Cancun or Acapulco to visit it.’ I’ve done a lot for the country too. It’s give and take.”

See, he’s truly a man of the people.

Life, it would seem, is all one private joke for Prince Hubertus, although it’s hard to tell if we’re supposed to be laughing with him or at him.

Oh right, what about the racing outfit he wore at the 2010 Vancouver Olympics that featured bandoliers and pistols on it? Here’s what he said about it: “The main thing was looking good. I won. On artistic impression. 
Isn’t this the coolest suit ever made? The design was my idea—I did it with an Italian designer in Turin. I call it Mexican Desperado.”

Shine on you crazy diamond