Mexican Entrepreneurs Create High-Tech Laundry Detergent

laht.com

MEXICO CITY – Three Mexican entrepreneurs have invented a liquid laundry detergent that does not require a rinse, is biodegradable and produces 50 percent savings on water, electricity and time when used in a washing machine’s normal cycle.

“We developed a detergent that does not require a rinse after the wash and that results in significant water, electricity and time savings,” Ulises Navarro, marketing director for the project, told Efe.

Navarro and business partners Humberto Ramos and Alfonso Gonzalez developed the detergent, which is poured into a washing machine that has filled with water before the clothes are added.

Clothes are washed in one cycle, with no fabric softener needed, Navarro said.

The new product saves about 73 liters (276 gallons) of water on each wash cycle, or about half of the 146 liters (552 gallons) used on average, Navarro said.

The cutting-edge liquid detergent produces electricity savings of 106 Watts per hour, the entrepreneur said.

“This is an efficient method so individuals, households and businesses can reduce conventional energy costs,” Navarro said, adding that his company expects its customers to save 10 million liters of water.

The product, called Newen, can be used in any type of washing machine.

Peña awards entrepeneurs

Friday, 25 April 2014 01:10

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

thenews.com.mx

Mexican president encourages start-up businesses

BY Maurilio Soto

The News

MEXICO CITY – On Thursday, President Enrique Peña Nieto presented the 12 winners with Premio Nacional del Emprendedor 2014 (National Entrepreneurship Award), aimed at promoting business growth throughout Mexico.

“Though entrepreneurship we can better recognize Mexican ingenuity,” Peña Nieto said, adding, “Entrepreneurship triggers creative growth and development. We have the potential to have a more prosperous Mexico by utilizing the creativity and the work of our people.”

Peña Nieto said that the financial legislative reforms passed in 2013 were aimed at raising productivity and democratizing the economy, with particular emphasis on small- and medium-sized businesses. He added that the telecommunications reforms could also work to help Mexican businesses by making technological information more accessible and lowering the cost of high-quality communications. The telecommunications draft secondary laws are currently under discussion in the Chamber of Deputies. Peña Nieto said that he and the Chamber are dedicated to drafting policy that will aid Mexican business. He said these changes are necessary “so that there is more competition, investment and innovation.”

According to government sources, Peña Nieto has charged the Secretaries of Economy, Ildefonso Guajardo, and Education, Emilio Chuayffet, to promote a greater entrepreneurial culture in the country. Chuayffet will incorporate content that encourages greater entrepreneurial vocation in starting at basic level education courses.

Peña Nieto added that the federal government has strongly supported small business Mexico, by creating the National Institute of Entrepreneurship (Inadem) in 2013.