The Mazatlán municipal government will begin its third campaign to enforce laws and regulations long tolerated throughout the city.
The government´s first successful campaign earlier this year enforcing motorcycle helmet and passenger laws was followed last week by an announcement that it will begin an anti-littering promotion blitz before issuing fines for public littering.
Yesterday, María del Rosario Torres Noriega, Secretary of the Municipal Hall, announced the introduction of the “Campaign Against Visual Contamination” targeting empty lots and illegal advertising billboards and signs.
In 2006, changes were made in construction regulations for the municipality prohibiting billboards along the coastline, but those regulations have been ignored. The two most visible forms of visual contamination, said Torres Noriega, are vacant lots and advertising and that is where the campaign will focus.
Every third complaint to the municipal department of the environment involves garbage and overgrown vegetation in empty lots, yet once notified only 30 percent of the owners clean their lots. The rest agree to pay the fine.
There are 39 vacant lots between the Fisherman´s Monument and El Cid hotel, she stated. And between Paseo Classen and Cerritos, there are 160 billboards, announcements and big screens, 35 percent of which are illegal. Owners of the illegal advertising will be notified and fined.
(from Noroeste)
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