Branson's favorites.VIRGIN TACOS
What does an Englishman know about tacos? Enough, evidently, to open a chain of taco outlets in the country of their origin.
Richard Branson says he loves tacos, and it turns out that he loves them so much he’s opening taquerías in three cities in Mexico this year, which will be followed by several more over the next five years.
Branson says on the new firm’s website that there were two reasons for launching Virgin Tacos. The first was the desire to introduce a positive change, as Branson says he does with any line of business, by using all the brand’s innovation power to reinvent one of the country’s principal dishes.
Equally important, says Branson, “I simply love tacos and have done since the first time I tried them. I know that to love them doesn’t make me an expert, but I said, ‘Screw it, let’s do it.’”
The British entrepreneur, founder of Virgin Records, Virgin Atlantic and a host of other firms that carry the Virgin brand, said he joined forces with experts “in this culinary art” to carry out his plans.
At this point, those plans include a menu that offers 12 taco options as well as “RB’s favorites.”
The first outlets are scheduled to open November 20 in Coyoacán, Condesa, Santa Fe, Polanco and Lindavista in the Federal District, followed by two others in Guadalajara and Monterrey. The company plans to invest 1.35 billion pesos in its taquerías over the next five years.
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