Tommy Hilfiger store in Puebla.OUTLET PUEBLA
Two foreign retail chains, one American and the other from Spain, are increasing their presence in Mexico with new stores this year.
Fashion retailer Tommy Hilfiger will have six new stores by the end of the year, bringing its total to 45, not including the 1,400 points of sale it has in department and clothing stores.
And Spanish jeweler Tous, which currently has 60 stores, will open six more this year.
New Tommy Hilfiger stores will be opening in Mexico City, Monterrey, Guanajuato, Veracruz and Morelos in time for Christmas. Additional growth will be seen in the north where until now the company has had less focus because buyers there can travel to the United States to shop.
But insecurity has cut back on the number of Mexicans crossing the border for shopping, said Lorenzo Ruiz, in charge of the firm’s Mexico operations.
Rosa Tous, cofounder of the Spanish jewelry brand, said Mexico is one of its principal markets, and Latin America represents 26% of its sales worldwide.
Recently the chain has been relocating and redesigning its Mexican outlets in order to display more of its collections. The brand is also innovative with its product lines, said Tous. “We’ve broken established rules in the jewelry business by mixing diamonds with silver, silver with gold plating . . . which has allowed us to adjust our prices to suit all pocketbooks.”
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