Pacifico Brewery has almost become synonymous with Carnaval, as it has been the festival’s main sponsor for a number of years. However, yesterday Raúl Rico González, Director General of the Institute Cultura, announced that Las Cervezas Modelo en el Pacífico, SA de CV had won the rights to be the preferential provider of beer for Mazatlán’s 2015 Carnaval.
Modelo will provide 8,867,050 pesos ($863,000) in financial support to the annual festival and an additional 2,762,426 ($212,700) for advertising the city’s Carnaval.
The agreement between the Institute Cultura and Modelo will be signed within the next three weeks.
(from Noroeste)
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