Constellation
Brands, the company that distributes Corona, Modelo Negra, and Modelo
Especial in the U.S. announced plans to invest more than one billion
dollars to expand production at its facility in Coahuila Mexico from 10
to 25 million hectoliters a year, a move that the company expects to
help it increase its share in the U.S. beer market from 7 percent to 14
percent. The investment in the Coahuila factory is expected to top US$1
billion. According to company spokesman Edgar
Guillaumin,”imported beer and craft beer are growing a lot in the U.S.
We want to keep pushing premium Mexican brands in the U.S. market. We’re
concentrating on beer that’s where we have aggressive plans for
growth.” Mexico currently exports more than $1.5 billion dollars worth
of beer annually, a figure that should rise as Anheuser-Busch owned
Grupo Modelo and Heineken-owned Cervezas Moctezuma, makers of DosEquis,
continue to expand production.
Bud Light may still be the top-selling beer in the U.S., but as I explained in a recent article, “As more consumers in the U.S. have turned away from longtime favorites such as Budweiser and Coors, Mexican beers have enjoyed a boost an now account for 15 percent of U.S. sales.”
Workers unload cases of Corona beer in Michoacan, Mexico. Photo by N. Parish Flannery. Instagram: @nathanielparish
Bud Light may still be the top-selling beer in the U.S., but as I explained in a recent article, “As more consumers in the U.S. have turned away from longtime favorites such as Budweiser and Coors, Mexican beers have enjoyed a boost an now account for 15 percent of U.S. sales.”
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