In a recent interview, Kevin O’Leary expressed to me openly that “Mexico is an undiscovered opportunity,” a country where you have a big enough market to create a product (115.69 million), a border with the U.S. that includes a Free Trade Agreement, and on the other side a door to Latam.
In the next couple of years Mexico will be having more great opportunities. The internet penetration is only 38%, the smartphone penetration is 37% and the social network penetration is 36%. This means that as numbers scale the internal market will grow rapidly in young (average age is 27) custumers and consumers.