Artist's rendering of the new Hotel 6 brand.G6 HOSPITALITY
The operator of the Motel 6 chain, which has more than 1,200 Motel 6 and Studio 6 locations in the United States and Canada, is expanding into Mexico.
G6 Hospitality said yesterday it will open two new brands, Hotel 6 and Estudio 6, as it begins a move into Latin America, beginning with Mexico.
A subsidiary of the property developer Promodesa Comercial, called Latina Promohoteles, has signed an agreement with G6 Hospitality to open 30 newly-built properties by the end of 2017 in major cities in Mexico. The first will be in Salamanca, Guanajuato, opening late next year.
Company executive Guillermo Estrada said “there is a lot of brand awareness in Mexico for the Motel 6 brand.” The new hotels will retain the same basic logo featuring the number 6.
Chief executive Jim Amorosia said there is strong recognition of the 6 and what it represents. “Is it a Kobe steak? No. But we advertise to satisfy a consistent appetite. Our goal is always to be the McDonald’s of the hotel industry.”
The new hotels will be built in the north, in major markets such as Mexico City and Monterrey and in resort regions.
G6 Hospitality has opened more than 110 new locations in the U.S. and Canada this year alone.
Source: Hotel News Now (en)
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