December 17, 2014
Apparently, people are still drinking Bud Ice, because it’s one of the fastest growing beer brands in the country. According to a report by 24/7 Wall St., while most macro brew brands have seen a downward trend in barrels shipped, a couple of big brands are on the rise. Bud Ice, Michelob Ultra and Stella Artois have are shipping at least 20% more barrels now than they were in 2008. PBR shipped 70% more last year than in 2008. The award for fastest growing macro beer brand goes to Dos Equis, which shipped 116% more barrels in 2013 than they did in 2008. Modelo Especial came in second.
As for craft beer, the entire market rose 80% in barrels shipped between 2008 and 2013, for a total of 16 million barrels. The growth is fast with craft beer, but it’s still a niche market. Combined, all of the craft beer shipments in the country make up less than half of the shipments of Bud Light.
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