Liverpool's stainless steel-clad store in Interlomas, Mexico City.VNORTE
High-end American retailer Williams-Sonoma is coming to Mexico, thanks to a franchise deal with department store chain Liverpool.
The multi-year agreement gives Liverpool, Mexico’s largest chain of department stores, rights to sales in stores and online of brands that will include Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen and West Elm.
Williams-Sonoma sells furniture and housewares through websites, direct-mail catalogs and 589 stores and operates in Canada, Australia and the United Kingdom, in addition to the United States.
Liverpool, meanwhile, is a Mexican firm with 100 department stores, most of which operate under the Liverpool brand, while 24 use the name Fábricas de Francia.
The first stores are expected to open next year.
Liverpool was founded in 1847 by a French immigrant who began by selling clothes in Mexico City, and later imported merchandise from Europe. A lot of his goods were shipped out of Liverpool, England, from which it gets its name.
Its sales in 2012 were US $4.5 billion.
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