For the first time in the history of México, yesterday began the bidding process those interested in obtaining radio spectrum for two new digital broadcast networks with national coverage.
One of the first requirements of the constitutional reforms in telecommunications and broadcasting industry is that participants may not currently hold more than 12 megahertz of radio spectrum.
Analysts estimate between five and nine groups or consortia will bid on one or two new television networks that the Federal Telecommunications Institute (IFT) will auction.
The new players in the TV business will try to snatch from Televisa and TV Azteca a piece of the market, valued annually at $3.5 billion for advertising on broadcast TV and $500 million for the production and sale of content, according to estimates by The Competitive Intelligence Unit (CIU).
Analysts say the two new TV channels have lost appeal in the eyes of foreign capital in México because the broadcast television industry has reached maturity. It no longer reports the double digit growth of the past decades and that there two giants that control the TV industry, one, Grupo Televisa with 71 percent of the market and TV Azteca with 29 percent.
(from El Economista)
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