Online shopping event debuts in Mexico.
Internet retailers in Mexico are looking for a big boost in sales next week with this country’s version of Cyber Monday, although instead of one day it’s four.
The first-ever Internet shopping event will see the participation of the country’s major online retailers, such as Walmart, Liverpool, Mercado Libre, Dafiti, Linio, El Palacio del Hierro and many others.
Everything about the event is Mexican with the exception of the name, HotSale Mexico, and the concept, which originated in the United States where Cyber Monday, held on the Monday after Thanksgiving, was launched in 2005.
Other Latin American countries have also adopted the concept, with online shopping events such as CyberChile, which began in 2011, and CyberColombia, which debuted a year later.
In Mexico the purpose is the same as everywhere else: to promote online shopping and the use of electronic commerce. The Mexican Association of Online Sales (AMVO) is the principal organizer of HotSale Mexico.
“With this event we are looking to bring in new users and motivate those have already bought online,” said AMVO president Eric Pérez-Grovas.
He said figures show that more than 50% of Internet users have made an online purchase, and 97% plan on returning to do more.
HotSale Mexico runs from September 5-8 and several dozen retailers and service providers have signed up to participate.
CyberMonday in the U.S. generated sales of US $1.465 billion in 2012, up 17% from the year before.
The Mexico sale also has the support of the Mexican Internet Association (AMIPCI) and the Interactive Advertising Bureau (IAB).
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