bernama.com
LIMA, July 22 (BERNAMA-NNN-ANDINA) -- Peru and Mexico have embarked on a specific cooperation program designed to perform joint and concrete activities for the development of economic and tourism potential in both countries.
The document was signed by Peru's Foreign Trade and Tourism Ministry (Mincetur) through its Export and Tourism Promotion Board (Promperu), and the Mexican Secretariat of Tourism (Sectur).
This pact will allow both units to promote the exchange of experiences and information based on their development projects of tourism, rural tourism and gastronomy.
"We will share our experience and good practices in rural tourism and gastronomy, while Mexico will provide its knowledge through the program Magic Towns and the development of thematic routes," said Magali Silva, Peru's Foreign Trade and Tourism Minister.
Likewise, two seminars will be held as part of the joint activities: one in Lima, Peru during the second half of 2014, and another in Mexico City during the first half of 2015.
In addition, the two nations will further strengthen cooperation within the framework of the United Nations World Tourism Organization (UNWTO), the Asia-Pacific Economic Cooperation (APEC) forum, the Pacific Alliance, or any other international organization and forum they belong to.Peru to set up value chains to consolidate tourism sector
Meanwhile Peru needs to articulate value chains in tourism to fully exploit the sector's potential and sustain the growth of this employment-intensive industry along the inner regions, according to the National Center of Strategic Planning (Ceplan).
The national director of strategy and foresight studies at Ceplan, Fredy Vargas Lama, said tourism in the Andean country is a growing industry as the number of foreign visitors has been on the rise over the last years.
"Tourism in Peru has a key importance for its job creation potential and its people-centered approach," he said addressing a high-level event titled 'Future of Tourism in Peru' held in the nation's capital Lima.
Vargas underlined the country needs a platform for meeting the demand of European countries which are the largest source of tourists worldwide, accounting for 52 percent of international travelers.
Nevertheless, he said, developing nations such as Brazil and China and other emerging economies are playing an enhanced role in this matter.
-- BERNAMA-NNN-ANDINA
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