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Mexico is a country that loves things hot: food, women, and paint colors. Perhaps it is its sub tropic location or Mexico’s blend of indigenous ancient culture melding with European tastes, but the country’s design style is bold and energetic. The three top Mexican paint companies, Comex, Berel, and Pinturas Prisa, mirror the national love of color in their paint color options. Before we take a look at what your choice of home color tells about you, let’s learn what’s unique about Prisa Paint Company.
For more than sixty-five years since Prisa began it has produced paints and coatings of the highest quality with the aim to offer the public excellent, professional product. “Every day we strive to be at the forefront in research in order to put at your disposal the products suitable for the application you want,” said the CEO in an interview. “Customers purchase Prisa with the confidence that our materials and processes are backed by certificates of quality.”
This company has a strong market within commercial manufacturing. Prisa has been a leader since the 1940s in the industry of the emulsions of polyvinyl acetate - which is a material that has high water resistance. Prisa was one of the pioneers in the use and marketing to both the domestic sphere (vinyl and enamels) and industrial sector (baked enamels and fast drying). In the 1960s Prisa acquired the company Solvex, today known as Sif-glo, a specialist in manufacturing lines of repainting automotive and wood finishes. Such was the demand for these specialized products that the company has had steady expansion. In 1979 Prisa created the Prometal Division, which specializes in marine coatings that are used in factory coatings requiring epoxy resins, polyurethanes, oilcloths, chlorinated vinyls, and inorganic zinc.
What this means for the average homeowner is that their specialty products, such as waterproofing sealers, are outstanding. Prisa has a roof coat that contains bits of fibreglass to insulate in addition to a reflective property-excellent for cement or tile roof. Prisa’s Acrylic Roof Coating is a highly specialized material that reflects heat beyond that of typical white reflective coatings. The brilliant white pigments protect the substrate by reflecting in excess of 80% of the sun's solar heat from the roof surface. It goes on blue but dries white. I know that my electric bill is lower since I applied this sealer due to its reflective characteristics.
What’s Intensity Got to Do With It? Ever wonder why the hotels in Mexico have eye popping color but it looks just right? You would never find a Canadian Hilton decorated like this. As explained previously, paints made in Mexico have higher pigment concentrations to combat the climatic conditions. The thick, rich paint looks fantastic in deep tones in coastal Mexico’s intense sunlight. Even considering the cultural predilection for vivid colors, the color you choose to use on your home says a lot about your personality.
While I have never had difficulty choosing a paint color, I have had friends that were absolutely paralyzed at the thought of having anything but white walls. One friend purchased a home that was all builder’s white. After months of discussion she finally had four color strips that we taped to the wall. Seven years later, the house was still white and the paint swatches still taped to the wall. If you are from northern latitudes you probably are used to soft off-white or beige interiors as the norm. If you are uncomfortable about embracing the bold Mexican palate, consider this: “What’s more livable than the colors found right outside your door? Look to earthy, natural colors-blue, green, beige, taupe-if you want a goof-proof decor,” designer Sehra Han. Another safe tactic is to play with the color intensity in a monochromatic room for interest. Another consideration is to choose colors based on the use of the room: day use rooms can be brighter and night use rooms darker tones.
Give yourself permission to use color: you don’t have to use it everywhere, just a pillow, or painting might be enough. When rooms are open to each other, avoid radically different colors to avoid making it look choppy and small. For a cohesive look, flow two or three of the same colors in each room. When choosing interior wall color, find versions of your favorite color that are muted with gray. No matter what color is trendy, if you stick with a color you enjoy it will never be tiring or dated. Surround yourself with the colors you love by using them decoratively in your environment. Confidence is the real secret to making smart color decisions.
Personality Color: Most people have several colors that they are drawn to and select repeatedly throughout life. What most of us don’t bother to think about is that each color has characteristics that attract or repels us; colors reflect our personality, our cultural upbringing. The following color insights are taken from psychologists Lynn Champion and Judy Scott-Kemmis 2009 book.
Passion Red: If your favorite color is red, you are action oriented with a deep need for physical fulfillment and to experience life through the five senses. Having red as your favorite color identifies you as being extroverted and optimistic, courageous and confident.
Gregarious Orange: For those who find orange your favorite color, you have a need to be with people, to socialize with them, to be accepted and respected as part of a group. With orange as your favorite color, you are warm, optimistic, extroverted and often flamboyant. You are friendly, good-natured and a generally agreeable person.
Smiley Face Yellow: Yellow is one of those colors that instantly makes people happy. Accent it with bright blues for a palette that plays off the color wheel, or tone it down by pairing it with gray and neutral textiles. Yellow is one of the trickiest paint colors to get right. A tip for picking a yellow from a paint fan deck: Select something that looks lighter than what you want the end result to be. Yellow is always much brighter on a wall than on a paint chip.
Yellow has always been a color full of contradictions. In Chinese culture, it is the color of nobility. The Greek gods are depicted with golden hair. Yet during the Spanish Inquisition, the accused were forced to wear yellow, and it was considered the color of outcasts. Gold and yellow are also closely linked with wisdom and knowledge. Caps and gowns for university science and research students are typically yellow. The Aztec diet was based on corn, so the Aztecs used yellow to symbolize food. Yellow has a natural association with its close cousin, gold. Of the five Chinese Elements, the Earth element is represented by yellow.
Steady Blue: Bright and striking in some spaces, subdued and soothing in others, blue can completely transform a space. Blue is calming and a logical choice for slumber-inducing relaxation. Lovers of blue generally enjoy inner peace and truth, living their life according to their ideals and beliefs without having to change their inflexible viewpoint of life to satisfy others. If this is your favorite color you are conservative, reliable and trustworthy.
Lovely Green: Bring the outdoors inside with nature's favorite color. Lively, refreshing and eye catching, the right tone of green can work in any home. Having a personality color green means you are kind, generous and nurturing. Fans of green are a practical, down-to-earth person with a love of nature.
Standout Purple: If purple or violet is your favorite color, you are creative and like to be individual in most of your endeavors, including your dress and home decoration - you love the unconventional. You also have a need to initiate and participate in humanitarian projects, helping others in need. Being a personality color purple, you have a peaceful and tranquil quality and a quiet dignity about you.
Simple White: Sometimes sticking to the basics is your best bet. Don't dismiss white as boring — when used right, it can make an incredible statement. White is really one of the most asked-about colors. The perfect white is sought after for cabinets and trim. Undertones in white paint are important and can really shift a palette. If white is your personality color, you enjoy simplicity in your life and being neat and immaculate in your appearance and in presenting your home. You are far-sighted, with a positive and optimistic nature.
Rosy Pink: Not just for little girls! Pink can be very sophisticated in any room depending on the tone. If your personality color is pink you tend to lack aggression although the deeper pinks can be more assertive and confident. Pink inspires the possibility of a positive outcome. The deeper the pink, the more passion and energy it exhibits.
Restful Beige: Although beige tends to get a bad rap, there's a reason this color is so popular: It's hard to get wrong. Use a lighter shade for more soothing spaces and venture into dark chocolate browns to mix things up. I love beige all through the house punctuated with bold color and other neutrals. Loved for its versatility, beige is also a great choice as a backdrop for an art collection. In a warm climate using beige rests the eye from all the natural vivid color.
Add a spice to your life by taking advantage of the deep tones of your fav colors. Mix up the color combinations around your home to mimic the tropical world. Any of the three leading Mexican paint companies-Comex, Berel, Prisa- are fun to work with and have excellent results for the climate.
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