Hyatt House Brand to Enter Mexico

hospitalitynet.org


CHICAGO -- Hyatt Hotels Corporation (NYSE: H) today announced plans to introduce its HYATT house extended stay brand in Mexico with the signing of a franchise agreement between a Hyatt affiliate and Fideicomiso de Actividad Empresarial for HYATT house Santa Fe in Mexico City. The hotel is expected to open in 2016, and it will be managed by Grupo Presidente, one of Mexico’s leading hotel operators.

Hyatt House Santa Fe will be located in Mexico City’s Santa Fe neighborhood, a renowned business and commercial district in the western part of the city. The hotel will also be the first extended stay hotel in the Santa Fe area backed by an international hotel brand. HYATT house Santa Fe will help keep routines rolling for guests with 119 residentially inspired upscale den guestrooms, studio and one-bedroom kitchen suites, a comfortable Commons area for guests to unwind in, including an H BAR serving the Sip+Savor menu and full bar, and 2,000 square feet of meeting space, as well as free WiFi and access to public computers, Workout Room and swimming pool.

Hyatt House Santa Fe will be a key component of a mixed-use complex situated along Avenida Prolongacion Vasco de Quiroga. The complex will also include approximately 64,500 square feet of office and retail space, Mexico City’s first upscale assisted living residences and an elevated pathway connecting the complex to the American British Cowdray Medical Center (ABC Hospital), which is one of the country’s most recognized and leading health care facilities.

“We are delighted to be bringing the first HYATT house hotel to Mexico. HYATT house Santa Fe will be an ideal home-base for business travelers and visitors to the medical, corporate and academic facilities in the area,” said Norton Figot, director, Fideicomiso de Actividad Empresarial. “Adding the strength and innovation of the Hyatt brand to the development complex is very important to us.”

“It is wonderful to be working with Fideicomiso de Actividad Empresarial and Grupo Presidente to introduce the HYATT house brand to the Mexican market,” said Pat McCudden, senior vice president, real estate and development – Latin America and Caribbean for Hyatt Hotels & Resorts. “This Hyatt House announcement illustrates our goal of becoming the most preferred brand in the lodging segments we serve.”

The introduction of the HYATT house brand signals Hyatt’s plans for steady growth in Mexico. In addition to HYATT house Santa Fe, Hyatt currently has seven additional executed management and franchise agreements, including Hyatt Regency Andares Guadalajara, Hyatt Ziva Puerto Vallarta, Hyatt Ziva Cancun, Park Hyatt Los Cabos, Park Hyatt Riviera Maya, Hyatt Place La Paz, Hyatt Place Ciudad del Carmen, Hyatt Place Tijuana, Hyatt Playa in Playa del Carmen, and Andaz Mayakoba.

Myles McGourty, Senior Vice President of Latin America & Caribbean for Hyatt Hotels & Resorts stated, “We believe it is an exciting time for Hyatt in Mexico. As Hyatt seeks to elevate the profile of its brands in Mexico, the recent growth announcements and openings underscore our commitment to Mexico.”