Tourists spent 1,182 pesos per person, 10 percent less than last year.
The study found that this year tourists spent 1,182 pesos per person, 10 percent less than last year, and that at least 18 percent of visitors stayed in condominiums, departments or houses rather than hotels.
When asked what, if any, media promotion made them decide to vacation in Mazatlán, 59 percent said it was on the recommendation of family or friends, 37 percent said internet sites helped them decide and three percent said the promotion of Mazatlán during the Premios Oye! telecast was a factor.
Thirty-eight percent of vacationers arrived in Mazatlán by car, 27 percent by bus, 28 percent by air and seven percent via charter tours.
And while 93 percent of tourists rated Mazatlán as a good or excellent holiday destination, the remaining seven percent criticized the city´s image as being ugly and dirty with deteriorating sidewalks, constant approaches by vendors and poor quality in hotels and restaurants.
Despite the seven percent with complaints, the study reported 99 percent of those surveyed would return to vacation in Mazatlán and 98 percent said they would recommend the port. Pleasant people, a secure vacation spot and extraordinary beaches were the criteria on which they based their decision to return.
The study was conducted from July 18 through August 16 with interviews of 400 men and women over the age of 18 staying in an hotel for at least two nights who had participated in the decision to vacation in Mazatlán.
(from Noroeste)
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