Mexico’s Avocado – the MVP of Super Bowl Festivities

 

 

 

Submitted by MexicoToday on Thu, 2013-01-24 19:18 

 

 

Regardless which team reigns supreme at the Super Bowl, you can be sure that Mexico’s avocados will dominate party festivities. As fans cheer on both teams, there is a good chance they might be munching on guacamole made from these avocados.

“Mexico, by far is the largest supplier of avocados for the Super Bowl,” said Phil Henry, president of Henry Avocado Corp. In fact, there has been a dramatic increase in the Mexican product and a decrease in Chilean product for the Super Bowl.

So, just how many avocados does Mexico ship to the United States? Well, APEAM marketing director, Eduardo Serena, projects about 986 million pounds for 2012-13. That’s a lot of guacamole to go around.
In order to keep up production for international demands, specialists from the Institute for Forestry, Agriculture, and Livestock (INIFAP) are conducting a research to implement strategies for avocado sustainability. This research highlights the fundamental role of forests and other environmental resources in generating water supply and soil conservation. These efforts will help secure avocado flows for many more Super Bowls to come.

On February 3, teams on both coasts – the 49ers and Ravens – will battle it out for the title of NFL champion, but it seems the real winner of Super Bowl XLVII is the Mexican avocado.